💬 General

Q1: What services do you offer?

We specialise in male grooming and wellness, offering:

• Male Body Waxing (including intimate waxing)

• Body Hair Trimming

• Body Facials & Skin Treatments

• Massage Therapy (Swedish, Aromatherapy and others)

We welcome clients of all identities, with a focus on professionalism, discretion, and comfort.

Q2: Are your services open to all men, including LGBTQ+ clients?

Absolutely. As an LGBTQ+ owned and operated business, we pride ourselves on creating a safe, respectful, and judgment-free space for gay, bisexual, trans, queer, and cisgender men. Everyone is welcome here.

🧼 Waxing & Trimming

Q3: What’s the difference between waxing and trimming?

• Waxing removes hair from the root for smoother, longer-lasting results.

• Trimming shortens the hair without removing it completely — ideal for clients who want a groomed look without going bare.

Q4: What areas do you wax or trim?

We provide full-body waxing and trimming, including:

• Back, chest, arms, and legs

• Buttocks and intimate areas (Boyzilian/Hollywood)

• Underarms, stomach, and more...

You can customise your treatment to fit your comfort and preferences.
 

Q5: How long does hair need to be for waxing?

Hair should be at least 1/4 inch long (about the size of a grain of rice). This usually means 2–3 weeks of growth after shaving.

Q6: Is intimate waxing painful?

There can be brief discomfort, but most clients find it manageable — especially with regular sessions. We use high-quality wax and techniques designed for sensitive areas.

Q7: Is it awkward to get an intimate wax?

Not at all. We are trained professionals and provide these services regularly. Your comfort, privacy, and dignity are our top priorities.

Q8: Can I get waxed if I’m trans or non-binary?

Yes. We are an inclusive space and welcome all bodies. If you have any specific needs, feel free to contact us privately — we’ll make sure you’re respected and cared for.

💆 Massage Therapy

Q9: What types of massage do you offer?

We offer:

• Swedish Massage – for relaxation and stress relief

• Custom Massage – tailored to your needs

Each session is personalised, with the option to focus on specific areas.
 

Q10: Can I combine massage with waxing or grooming?

Yes! Many clients book multiple services in one visit. Just let us know when booking so we can schedule the right amount of time.

🧖 Body Facials & Skin Care

Q11: What is a body facial?

A body facial is a deep-cleansing, exfoliating, and hydrating treatment for areas like the back, chest, buttocks, pubic area or underarms. Great for tackling ingrown hairs, acne, or dull skin.

Q12: Are facials just for your face?

Nope! We offer back facials, butt facials, pubic facials and other targeted treatments. These are ideal for men who want smooth, clear, and healthy skin from head to toe.

🚿 Before & Aftercare

Q13: How should I prepare for my appointment?

• Shower beforehand and exfoliate 24 hours prior.

• Avoid heavy lotions, oils, or deodorants.

• Wear clean, loose-fitting clothes to your appointment.

Q14: What should I do after waxing or trimming?

• Avoid heat (hot showers, saunas) and exercise for 24 hours

• Exfoliate gently 2–3 days after

• Use a soothing, fragrance-free lotion or aftercare balm (ask us for recommendations)

• Read our waxing after care in full here

🔒 Professionalism & Comfort

Q15: What if I feel nervous or self-conscious?

That’s completely normal. We’re here to support you in a safe, non-judgmental environment. Whether it’s your first time or you’re a regular, your comfort and confidence matter.

Q16: What if I get aroused during treatment?

It’s a natural reaction and nothing to be embarrassed about. 

📅 Bookings, Payments & Policies, Location

Q17: How do I book an appointment?

All bookings need to be made online. Advanced booking is recommended.

Q18: What’s your cancellation policy?

Please provide at least 24 hours’ notice for cancellations or rescheduling. Last-minute no-shows may incur a fee.

Q19: Where is the studio and how do I get to you?

Our home based annex studio is located in Goring-By-Sea, Worthing. The nearest train station is Durrington-on-Sea which is 3-5 minutes walk from the studio. Direct trains from Brighton take around 25-30 minutes whilst trains from central London take around 1:40 minutes. 

We are conveniently located inside the new Bellway Elizabeth Sq development - (Post Code: BN12 4EA) - the studio post code is BN12 4FW and we are at 2 Omaha Place. The entrance to the studio is at the rear of 2 Omaha Place. Instructions are sent via e-mail once a booking is confirmed. 

There is free parking available. 
 

🌈 Still Have Questions?

Feel free to contact us directly — no question is too small or too personal. We’re here to make your experience smooth, safe, and empowering.
 

📧 bookings@swlmalegrooming.com

📞 +447407485268 - Texts Only via WhatsApp 

📍 Goring-by-Sea, Worthing 

📱 Instagram: @swlmalegrooming